NovoMove: 66% More User Onboarding
NovoMove is a personalized movement therapy platform offering AI-driven assessments, guided exercise programs, and remote physiotherapy support.
The Challenge
NovoMove needed to explain clinically backed, AI-driven features simply while building trust, a common challenge for health-adjacent products where credibility matters as much as clarity. The platform needed to structure product information and onboarding pathways without overwhelming users who may be new to AI-assisted therapy.
The company also needed a smooth landing-to-sign-up journey, so visitors curious about personalized movement therapy could move confidently from learning about the platform to starting an assessment.
The Solution
The Web Hunters built a custom website using React, Node.js, JavaScript, HTML, and CSS, with the structure presenting personalized therapy programs, AI assessments, and progress tracking through clear, digestible sections. HubSpot supported lead management, while Google Analytics tracked behavior across the onboarding journey.
The build balanced clinical credibility with approachability, giving visitors enough clarity on how the AI-driven assessments worked to feel confident starting the onboarding process.
Results and Outcomes
Project Details
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