What Is GEO (Generative Engine Optimization)?
GEO, or generative engine optimization, is the practice of getting your business named and recommended inside generative AI tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Instead of optimizing only for search rankings, GEO optimizes for being cited in the answers AI assistants generate. The Web Hunters builds GEO into every SEO & AI Visibility engagement, so clients get found where buyers increasingly start: inside AI tools.
Book a CallGEO is included in our SEO & AI Visibility service.
AI Models Cite Businesses That Are Clearly Described and Widely Referenced
When you ask an AI assistant a question, it draws on content it has learned from and, in many cases, sources it retrieves live. It tends to cite businesses that are clearly described, widely referenced, and consistently associated with a topic.
GEO builds those signals: clear content, entity authority, and trusted third-party citations that make AI models confident enough to name you.
The AI Surfaces Where Buyers Now Start
ChatGPT
Responses and recommendations.
Perplexity
Answers and cited sources.
Google Gemini
And Google AI Overviews.
Other AI assistants
That recommend businesses.
You Build GEO on Top of SEO, Not Instead of It
SEO ranks your pages in search results. GEO gets you cited inside AI-generated answers. GEO depends on SEO, because AI models lean on content that traditional search already indexes and trusts.
AI assistants name only a handful of businesses in any answer, and users tend to trust them. Being one of those names is a direct path to customers. Being absent means a growing share of buyers never even hear of you. Few agencies offer GEO yet, so moving early builds an authority advantage that is hard for competitors to catch later.
Five Signals That Drive AI Citations
Publish clear content
Factual, well-structured content that answers real questions.
Build authority
Through citations on trusted third-party sites.
Stay consistent
Keep your business name, services, and details consistent across the web.
Earn mentions
That tie your brand to your topic repeatedly.
Track and refine
Track how AI tools respond and refine over time.
Simple Pricing. Serious Results.
Every plan includes technical, on-page, and off-page SEO. AI Visibility is built into Premium and Pro, not sold as an afterthought.
SEO Foundation
For businesses that need to rank on Google first
- 16 backlinks per month: 4 guest posts, 4 article submissions, 4 business listings
- 10 on-page optimizations per month: titles, metas, content, internal linking, image optimization
- Technical SEO: Search Console, broken links, robots.txt, site speed, schema markup, crawl errors
- 1 blog post per month
- Monthly report
14 day money back guarantee
SEO + AI Visibility
Everything in SEO Foundation, plus AI visibility
- 18 backlinks, 6 guest posts, 6 article submissions, 6 business listings
- 15 on-page optimizations per month
- 2 blog posts per month
- AI keyword and content gap analysis, topic clustering, AI content briefs
- FAQ-style content with structured data, AI visibility and entity audit, listings on trusted directories
- Monthly AI citation check across ChatGPT, Perplexity, Gemini, and Google AI Overviews
14 day money back guarantee
Full Growth
Everything in SEO + AI Visibility, plus more
- 24 backlinks, 8 guest posts, 8 article submissions, 8 business listings
- 20 on-page optimizations per month
- 4 blog posts per month
- Comparison and guide-style content built for AI citation
- Priority support
14 day money back guarantee
Not sure which plan fits? Book a call and we will tell you honestly.
Questions We Get Before Every Project
Straight answers, no jargon. If yours is not here, ask us directly.
GEO stands for generative engine optimization. It is the practice of optimizing your online presence so generative AI tools cite and recommend your business.