Technical SEO refers to the process of website optimizations that enable search engines to crawl and index your site more effectively. This type of optimization is a part of on-page SEO, which mainly focuses on improving the technical aspects of any site to gain higher rankings in search engine result pages.
The primary pillars of technical SEO include making a website faster, easier to index, and more understandable for search engines. It is an essential component of the SEO services package and the overall eCommerce SEO strategy.
Technical SEO holds significant importance in the success of online businesses because it ensures that a certain website is easy to navigate and is free of any technical issues that restrict it from being ranked by search engines.
Therefore, you need to implement technical SEO practices on your website in order to attract organic traffic and drive conversions.
In this article, we will try to explain how technical SEO can prove to be beneficial for your business and share actionable tips that you can implement to improve your site’s overall search presence.
Benefits of Technical SEO
Technical SEO for business websites is important because it enables search engines to know that your website is of high value and prompts it to rank it higher in SERPs. It has various additional benefits, such as:
1. It Increases Visibility and Brand Recognition
Technical SEO effectively helps increase any brand’s exposure in local search results by enhancing its website’s location-based keywords. In this way, online businesses can gain more customers and raise their brand awareness in their target markets by ranking highly among local search results pages.
2. It Improves User Experience
Technical SEO of any website also includes the components like improving any site’s loading speed and making it more accessible, easy to navigate, and mobile friendly.
Focusing on these aspects of any site helps improve its overall user experience. In addition to that, structured data, internal linking, and accessibility are all factors of technical SEO considerations.
3. Helps Attract Traffic During the Stages of the Marketing Funnel
Technical Search engine optimization is an effective way to attract visitors to the top of your marketing funnel.
By using the most commonly searched keywords in your content and applying technical SEO strategies, you can certainly make your website rank more highly in search results, thus attracting more visitors.
4. Builds Trust in Companies and Customers
From using targeted keywords to crafting worthy content, technical SEO helps brands build credibility and trust in numerous ways. This is because websites that have relatively higher rankings in SERPs are usually perceived as more credible, reputable, and trustworthy.
Therefore, by investing in technical SEO, you can boost your website’s online presence and form a bond of trust with your target audience.
5. Drive Conversions
Technical optimization can also improve the conversion rate of a website and ultimately increase its leads or sales. It is specifically performed to get organic traffic.
By making your website technically flawless, you can drive more visitors and expect to convert them into clients or, at the very least, into leads. The percentage of users that have been converted into action is called the conversion rate.
How Can You Improve the Technical SEO of Your Website?
Technical optimization is a vast field that covers a wide range of SEO topics that can help you improve your site’s overall SEO:
1. Create and Optimize Your XML Sitemap
Sitemaps are important for search engines to index web pages. Fortunately, it is quite easy to create an XML sitemap. You can generate and optimize XML sitemaps with the help of WordPress plugins such as Yoast or Google XML Sitemaps.
2. Speed Up Your Website
Another factor that plays a significant role in your site’s technical SEO is site speed. If your site is slow and takes a long time to load, Google will possibly not rank it or place a small penalty on your website.
Therefore you cannot afford to ignore this technical SEO aspect. Make sure to improve this aspect of your site in order to enhance its user experience and search engine rankings.
3. Perform a Technical SEO Audit to Fix Your Site Errors
An audit is a crucial part of site maintenance for the analysis of the technical elements of any website. A technical audit will assess if a website is optimized properly for search engines.
There are several tools available that can help you do this, including Semrush, Moz, Ahrefs, and Serpstat.
You can fix your site errors by performing technical SEO site audits every week if you want to rank higher in SERPs consistently.
1. Which Tools Do You Use For Technical SEO?
There are numerous tools for technical SEO; however, here are a few best ones that you should consider:
- Screaming Frog
- Google Search Console
- Google Analytics
- Google Mobile-Friendly Testing Tool
- Web Developer Toolbar
- Google PageSpeed Insights
2. What are the Most Important Technical Aspects of SEO?
The most significant elements of technical SEO typically include crawling, indexing, rendering, and the architecture of websites.