Advanced search is considered a goldmine for marketers and small business owners for the success of their businesses. It can provide businesses with market analysis and competitive research and also allow them to generate leads.
In addition, this tool can narrow down the searches to get desired results while analyzing the targeted audience’s preferences.
With the help of advanced Search, you can now easily find new customers and search for specific tweets. Moreover, advanced search allows you to find the most relevant tweets rather than just letting Twitter’s Algorithm choose which tweets you will see on your newsfeed.
Twitter advanced search also enables business owners to tailor search results to specific date ranges, people, and phrases.
This makes finding particular Tweets, brands, and brand mentions way easier. Thinking about how to use this search feature to improve your social media marketing strategy? Here are six effective tips that will significantly help you to level up your social media campaign by using this effective feature:
1. Monitor Mentions of Your Brand
One of the most significant uses of Twitter’s advanced search feature is to monitor your brand’s mentions. It allows you to see what individuals and businesses have to say about your products or services.
In addition to using this feather to gather information and feedback, you can also use it to reply to the queries, comments, and questions of people.
To start monitoring mentions of your brand, set up a project and select certain keywords that you want to track. Then, the mentions tab will gather online mentions, including all the keywords.
You can now manage and sort them according to their popularity, sentiment, date range, and other filters.
2. Keep on Top of Trends
Twitter’s advanced Search can also be used to research popular trends on the platform and see what everyone is searching for and what the trending topics of discussion are.
This helps you better understand why a specific topic is in the top trends and what’s making everyone talk about it.
3. Use a Combination of Search Fields
Searching a combination of fields simultaneously can prove to be significant in achieving more precise search results. In order to identify even more specific results, you can combine advanced search fields.
You can also combine your search terms to create several potential search strategies in order to get the most relevant results.
4. Find the Most Prevalent Tweets About a Trending Topic
Advanced Twitter searches act as cheat codes to help you figure out what is trending globally and for what reason. It is the easiest way to track the best-performing tweets.
Through Twitter Advanced search, you can search for posts with maximum likes to find the most popular tweets.
When you determine what performs the best, you can work on incorporating it more in your social media marketing strategy to acquire better outcomes in the future.
5. Do Location Searches
If someone has a small business that serves people in a particular area, he does not need to analyze tweets from all around the world.
For example, if someone has a cafe or coffee shop in a specific area, he should design his search to sift through the hundreds of tweets by tourists asking for recommendations on where to get the best cup of coffee in order to direct them to his business.
6. Create Hashtags
By creating hashtags in Tweets, you can link your Tweet to all other Tweets that include your hashtag. A hashtag gives your Tweet context that allows people to easily find topics they’re looking for. If you build a campaign around a certain hashtag, you can also use that as a filter to generate leads.
Platforms like Twitter encourage the use of many hashtags; therefore, it is best to create a unique and creative hashtag for your brand and use it in most of your tweets.
Moreover, there is another advantage of using hashtags as it also allows customers to generate marketing for a specific brand for free, as well as allowing that brand to interact with its consumers.
1. Why Should You Use Twitter’s Advanced Search?
Using Twitter’s advanced Search can make your life as a marketer much easier and also help you save a considerable amount of time.
You can use this effective tool in order to determine where your potential customers are and what they say when discussing your brand. You can also engage people to direct them to buy your services or products.
In a nutshell, Twitter’s advanced Search allows you to tailor search results to particular locations, date ranges, people, and more, which makes it easier for online business owners to target their audience and generate leads.
2. What Are the Four Basic Features of Twitter’s Current Algorithm?
There are various features of Twitter’s current algorithm; however, experts usually agree that relevancy, rich media, engagement, and recency are the most significant factors that play a major role in determining where a certain tweet appears in Twitter’s newsfeed.