Search engine optimization has become a necessary aspect of any digital marketing campaign. Millions of websites compete for the public’s attention; therefore, it has become essential for website owners to have a strong SEO presence to be significant in search engine result pages.

There are numerous factors that contribute to a website’s SEO success; however, understanding the ranking factors that search engines prioritize is most important for any website owner or marketer.

SEO ranking factors constantly evolve as search engines update their algorithms and user behavior changes. Therefore it is essential to stay abreast with all the upcoming SEO updates.

Nonetheless, there are still some core factors that have remained relevant over the years and are likely to continue to be as significant in 2023.

Here are the top 10 SEO ranking factors that you should know about in order to stabilize your website in the competitive online market.

1. Quality Content

Quality content is one of the best strategies for ranking web pages. It helps website owners in generating backlinks from high-authority websites.

For a search engine like Google, high-quality backlinks ensure a website’s credibility and trust. The more quality backlinks a website has, the higher it will rank in search engine result pages.

Therefore, the importance of quality content has been stressed for years, and it still remains the most crucial factor for SEO.

The content you upload on your website should have necessary Google ranking keywords and should be relevant, informative, and interesting so that it can provide value to your audience.

2. User Experience

User experience (UX) and SEO are intertwined and should be considered collectively while designing and optimizing a website.

UX design should focus on creating a user-friendly and easy-to-use website, whereas SEO should focus on optimizing the website to meet the requirements of both users and search engines.

Search engines try to provide the best experience for their users.

Therefore, factors such as ease of navigation, page speed, and mobile-friendliness should also be considered for good user experience and better web page rankings.

3. Backlinks

Creating backlinks is another essential component that plays a vital role in better web page rankings. They act as proof of your website’s credibility by viewing the quality and quantity of the links as authoritativeness. Therefore, the more backlinks a certain website has, the higher it will rank on Google.

4. On-page Optimization

On-page SEO is also an essential aspect of SEO rankings because Google also uses to rank web pages depending on on-page elements. Moreover, on-page elements are what the users most engage with; therefore, ensuring that a website’s on-page SEO works well is worth considerable effort.

On-page optimization simply refers to the optimization of various elements for your websites, such as meta descriptions, title tags, and header tags. In this way, search engines like Google can better understand your content and improve its rankings.

5. Keyword Research

It is important for website owners to use Google ranking keywords in their content to improve the relevance of their website. Moreover, keyword research also helps you to identify the terms that your targeted audience is interested in so that you can optimize your website’s content accordingly.

6. Local SEO

Local SEO is also becoming increasingly important in digital marketing, especially for businesses that operate in a specific geographic location. Local SEO allows you to optimize your website for local keywords and claim your Google business listing by getting listed in local directories.

Therefore, it is essential to boost your local SEO ranking factors for your business’s ultimate growth. Without local SEO optimization, your business will find it difficult to attract the potential new customers that it needs to sustain and grow.

7. Social Signals

Social signals might not necessarily directly impact your website’s rankings, but they can certainly affect other search engines and make it easier for people to find your content.

Moreover, there is a correlation between social media activity and better search engine rankings. An active social media presence can certainly help a website gain more visibility and engagement.

Therefore, for your website’s better rankings, you should also focus on social signals.

8. Voice Search Optimization

Targeting voice search can also improve a website’s overall rankings and SEO. Search engines typically prioritize websites that have voice search optimization. It can give a site more authority and ultimately higher spots on search engine results pages.

Therefore, with the increasing popularity of smart speakers and voice assistants, voice search optimization has become another critical component in SEO. Voice search optimization includes optimizing your content for natural language queries and using structured data in order to provide more context to search engines.

9. Artificial Intelligence (AI)

The use of artificial intelligence in SEO can help you identify trending topics within your website’s respective field. It also identifies the competitive market gaps to provide you with the most efficient topics and keywords that you should particularly target in your content.

That’s why AI has become important in search engine rankings. Moreover, Google also uses AI-powered algorithms to analyze user behavior and provide more relevant search results.

10. Security

Search engines like Google prioritize secure websites over unsecured ones. Therefore, website owners should focus on website security elements that influence the connections to a website, the links within a website, and the transactions taking place there.

This approach can help keep users safe. As a result, it would send signals to Google that can influence your website’s overall rankings.


1. How Many Google Ranking Factors Are There?

There is no exact number of Google ranking factors as Google’s search algorithm is constantly advancing and consists of numerous factors that are considered differently depending on the query and the context of the search.

However, over the years, Google has confirmed some core factors that can greatly impact search rankings.

Some of the most important factors include the relevance and quality of the content, page speed, user experience, mobile-friendliness, backlinks, and user engagement metrics, such as click-through rate and bounce rate.

2. How Can You Increase Your Website’s SEO Score?

There are several steps you can take to improve your overall website’s SEO (Search Engine Optimization) score.

Here are some suggestions:

  • Improve Site Architecture
  • Create Quality Content