Google Ads campaign is an advertising plan in which advertisers pay per click on an ad. It is a set of ad groups that share location targeting, budget, and other settings. Google ads campaigns can generally organize the services or products that an advertiser has to offer.
Through Google Ads, marketers can reach anyone who gathers information or browse certain products and services on Google search engines. Google Ads can allow businesses to reach a large audience searching for the product or service they are offering.
Running a Google ads campaign can prove to be excellent for brands to reach their target audience, generate leads and increase their conversions. However, building an efficient and high-performing campaign requires the incorporation of two main elements, i.e., an engaging pay-per-click landing page and an optimized Google ad.
A well-run Google ad campaign is one of the most effective ways to overcome the biggest marketing challenges. Read ahead to know more about this effective marketing tool at your disposal and how it can help you achieve high ROI (return on investment).
What Makes Google Ads Campaigns Great?
A great Google ads campaign primarily focuses on the post-click phase. This advertising campaign can help businesses build a compelling post-per-click experience, one that persuades their customers to stay, learn, and eventually make purchases.
It can help marketers to:
- Measure overall campaign results.
- Optimize advertising campaigns to save more on overall marketing costs.
- Improve PPC performance through strategic Google ads management.
- Increase their return on investment by targeting the right audience.
How To Run Effective Google Campaigns?
Every ad campaign consists of two main phases:
- The pre-click phase: Everything people see before clicking on an ad.
- The post-click phase: The landing page experience that users see after clicking on a certain ad.
When running Google ad campaigns, marketers usually just focus on the optimization of ads for the pre-click phase. However, a great Google ads campaign also requires building a compelling post-click experience.
In a high-performing Google ad campaign, the landing pages hold significant importance as they tackle the challenging task of persuading the target audience and converting them into paying customers. Therefore, marketers apply a more logical approach to their Google Ads landing pages as they greatly influence purchase decisions.
Reasons Why You Should Use Google Ads Campaigns
Google Ads is an effective way to drive good-fit customers to any business and helps businesses eventually increase their overall sales.
1. Enables Business Owners to Achieve a High Return on Investment
Unlike other marketing campaigns, through Google Ads’ marketing strategy, advertisers only pay for ads people click on. Once this advertising campaign is optimized, it can help businesses achieve a high return on investment, which is usually quite difficult with other marketing strategies.