Commercial intent is considered one of the best marketing tools. Commercial intent keywords are searched by individuals who either want to educate themselves about something or want to make purchases.

In this way, business owners can evaluate the likelihood of how keyword research can convert into a lead or customer. These keywords show a searcher’s interest in specific topics, products, or services.

SEO is all about conversions, and traffic and time on the page are the metrics that are useless if they do not lead to sales.

Therefore, you need commercial intent keywords to drive targeted traffic to your website and generate more revenue. Keywords can be of any type, but they usually all have one thing in common, they are entered into search engines by consumers.

In this article, you will learn why commercial intent keywords are necessary to help you meet the users’ needs better and design the content on your web pages according to their intentions.

Benefits of Commercial Content Keywords

1. Create More Targeted Content

One of the most significant ways to connect to your potential customers is to understand how they search for a particular product. Once you know how your target audience will invest in your products or services, you can use the right intent keywords to grab their attention, even if they did not know about your website while searching for something.

2. Improves Click-through Rates

Targeting commercial intent keywords also results in substantial improvements to your click-through rates and gives business owners an excellent opportunity to focus on what actually matters in conversions.

3. Helps Meet the User’s Needs in a Better Way

Keyword intent is the most important concept in keyword research. It helps business owners meet the users’ needs in an improved way and match the content on their websites according to their preferences. Moreover, analyzing keywords by intent can be your first step in identifying conversion issues regarding search referrals.

4. Reduce Bounce Rate

Business owners need to publish relevant information for their targeted audience that will fulfill their search intent. This gives users a reason to stay, consume their content, and explore more of their landing pages. As a result, this ultimately helps reduce the bounce rates.

Tools to Help You Get Started

1. Google Analytics

Google Analytics is a tool that can help you determine which keywords are driving conversions. In order to view keyword rankings in Google Analytics, select the website property tab and go to the Search Console. Then, report under Navigate to Acquisition and go to Search Console. This will show all the search queries that brought people to your site.

2. Google Ads Keyword Planner

Google Ads Keyword Planner is considered one of the best tools for determining commercial intent keywords. In order to find these keywords, access them from the “Tools and Settings” tab, then click on the section “Discover new keywords.”

After that, enter the niche of your site or your products or services in the search field. In this way, you can find the top-rated keywords that the majority of the audience searches for a particular topic.

Different Types of Commercial Intent Keywords

1. Informational Search Intent Keywords

People usually use keywords with informational intent if they want to educate themselves about a certain topic or are doing research. Various search queries are included in this category.

For example, if an individual is searching for “email marketing,” he would want to learn more about this subject rather than purchasing a marketing tool or finding a website for a marketing platform.

3. Navigational Search Intent Keywords

When searchers already know about a particular niche or product, they usually search for navigational keywords. These search queries generally include any brand’s name, product, or service that the potential customers are particularly interested in.

In short, these intent keywords can help brands in the interest, retention, and consideration stages of their marketing campaign.

However, as long as businesses mention their brand or product name on their landing pages or anywhere else that counts, there is no need to research or optimize for navigational keywords.

3. Transactional Keywords

Transactional intent keywords are queries that are usually chosen when searchers have the purpose of buying something or want to know more about the concept. With the right content and setup, these searchers might make purchases or be convinced to buy somewhere further into the conversion funnel.


1. How Important Are Commercial Keywords For B2B Companies?

Commercial keywords can help online business owners grab the attention of their potential customers who are searching for products that align with their company’s business model.

B2B intent keywords are simply the words that people in business use to search for solutions to their problems. They hold significance because businesses want to rank high in search engine result pages when people search for phrases that relate to their services.

2. How Can You Identify Which Type of Keyword Your Target Audience Is Using?

Here are some tips that will help you determine the type of keywords your targeted audience might be using:

  • Look at Search Suggestions from Google
  • Think of Questions Your Potential Customers May Have
  • Check Google Keyword Planner
  • Find Trending Topics
  • Opt For Free Keyword Research Tools