The Reframe Collective: 64% More Donations
The Reframe Collective is a UK social impact initiative supporting Black and Mixed Heritage youth through scholarship funding.
The Challenge
The Reframe Collective needed to communicate credibility, transparency, and long-term impact clearly, since donors funding scholarships want to understand exactly how their contributions translate into outcomes for young people. The site needed to explain the funding model in a way that built confidence rather than raising questions.
The organization also needed to guide visitors toward donations respectfully, balancing the urgency of the mission with a tone appropriate to the sensitive subject matter of supporting underrepresented youth.
The Solution
The Web Hunters built a custom WordPress site with Elementor, PHP, JavaScript, and CSS, structuring the site around the organization's mission, funding model, and impact roadmap. JustGiving integration handled donation processing, giving supporters a trusted, familiar way to contribute.
The structure prioritized transparency about how funding worked, giving prospective donors the clarity they needed to feel confident their contribution would have the intended impact.
Results and Outcomes
Project Details
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