The Web Hunters
Case Studies / Health

Tailored Home Care: 62% More Enquiries

Tailored Home Care is an in-home senior care provider in North Carolina offering personal care, companion care, dementia support, and post-surgical assistance.

Tailored Home Care website screenshot
01

The Challenge

Tailored Home Care needed a website communicating compassion, reliability, and professionalism, since families researching in-home senior care are often making decisions during difficult, emotionally sensitive moments. The site needed to help those families make decisions quickly without feeling rushed or impersonal.

The provider also needed to structure multiple care services clearly, spanning personal care, companion care, dementia support, and post-surgical assistance, so families could quickly identify which service matched their loved one's needs.

02

The Solution

The Web Hunters built a custom WordPress site with PHP, JavaScript, CSS, and jQuery, structuring the site to present care services, service areas, and testimonials with strong calls to action throughout. Google Analytics integration supported ongoing tracking of enquiry patterns.

The structure prioritized clarity and warmth together, giving families a fast way to identify the right care service while reinforcing trust through testimonials from other families who had made similar decisions.

03

Results and Outcomes

62%More enquiries
48%Higher engagement rate
55%Faster decision journey
46%Higher conversion rate
50%Better user insights
38%Lower bounce rate

"This team was absolutely wonderful and quick to help us get our website back online."

Emily Cosgrove
Emily Cosgrove
CEO, Tailored Home Care, Inc.
04

Project Details

Duration2 months
PlatformWordPress
Key TechnologiesWordPress, PHP, JavaScript, CSS, jQuery, Google Analytics

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