SNB Care: 65% More Organic Search Traffic
SNB Care, Spectrum Neuro-Behavioral Care, is a multidisciplinary outpatient mental health clinic offering TMS therapy, Esketamine treatment, psychopharmacology, psychotherapy, and telehealth.
The Challenge
SNB Care needed to project clinical authority across a complex range of services while simplifying patient onboarding for people searching for specific, high-intent treatments like TMS therapy and Esketamine treatment.
The legacy site lacked structural depth and SEO architecture to rank for these high-intent healthcare search queries, had no schema markup to help search engines understand the clinic's services, and suffered from slow mobile load times that likely cost the clinic prospective patients before they ever reached a contact form.
The Solution
The Web Hunters built a custom WordPress site with Elementor, structured around dedicated keyword-rich landing pages for each service vertical, including TMS, Esketamine, GeneSight testing, and telehealth, each with schema markup and internal linking to support both users and search engines.
On the technical side, the team optimized meta structures, implemented GA4 event tracking, and made Core Web Vitals improvements with a mobile-first approach. The build also added provider profile pages, downloadable forms, a patient portal link, and online payment integration to simplify the path from search result to booked appointment.
Results and Outcomes
Project Details
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