Consulting Skillset: 61% More Enquiries
Consulting Skillset is a consultancy developing stronger consulting behaviors for advisory firms and client-facing teams.
The Challenge
Consulting Skillset needed to communicate a niche professional development offer with authority and clarity, a challenge for any company selling a skill-building program to already-experienced consulting professionals. The site needed to build trust through faculty experience and testimonials rather than generic marketing claims.
The company also needed the site to guide users toward enquiries, converting professional curiosity into a concrete first step for advisory firms considering the programme for their teams.
The Solution
The Web Hunters built a custom WordPress site with PHP, JavaScript, and CSS, structuring the site to present programme value, faculty expertise, and testimonials as the primary trust-building elements. Google Tag Manager and Google Analytics were integrated for tracking.
The structure leaned on faculty credibility and real testimonials rather than broad marketing language, matching the tone that experienced consulting professionals expect when evaluating a professional development programme.
Results and Outcomes
Project Details
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