Ad Pros: An Automated Daily Ecommerce Lead Engine

Ad Pros relied on manual daily research to find qualified ecommerce leads for its outbound program, a process that took real time each morning before any outreach could begin. Confirming that a company was a genuine ecommerce business, finding the right decision maker, and checking whether they were already running ads all had to happen before a single email went out.

That manual process limited how many leads the team could realistically research and qualify each day, putting a ceiling on the outbound program regardless of how much capacity existed on the sales side.

The Web Hunters built a daily lead engine using Clay that runs unattended every morning. It pulls fresh job postings from ecommerce companies, confirms each is a genuine ecommerce business, and captures tech stack, employee count, and LinkedIn data. From there it finds C-level decision makers, verifies emails and domains, and uses ChatGPT to score and prioritize each lead.

The system also checks Meta and Google ad activity and generates direct ad library links, then pushes enriched leads to Google Sheets. Ad Pros ticks a checkbox and approved rows automatically add to Instantly outreach campaigns, with Slack confirming when each batch goes live.