Just Panela

Enhancing local product discovery with a custom store finder for an organic sweetener brand

Duration

2 Months

Team Size

2 Developers

Platform

Squarespace

Case Study

Store Finder Development & Ongoing Support

Just Panela is built on the belief that “what grows together goes together.” The company sources its USDA Certified Organic unrefined cane sugar—panela—from the same Colombian regions where its Arabica coffee beans are grown. This approach delivers a robust, earthy sweetener ideal for coffee and tea lovers seeking high-quality, natural ingredients. To support retail growth and improve customer accessibility, Just Panela required a seamless way for users to locate nearby stores. TWH was engaged to develop a custom Store Finder feature using the Google Maps API, enabling customers to quickly discover local retailers and navigate to them with ease. TWH also provides ongoing development and technical support to ensure the website remains reliable and functional.

Key Technologies

The Challenge

Helping customers easily find local retail availability

As Just Panela expanded its retail presence, customers needed a simple, intuitive way to locate nearby stores carrying their products. The challenge was to implement a store locator that worked smoothly within a Squarespace environment while offering advanced search functionality. Users needed to search by location, radius, and store type, view store details, and access directions without friction. Ensuring accuracy, usability, and performance—while maintaining brand consistency—was critical to improving the customer experience.

The Solution

Custom Google Maps-powered store locator

TWH designed and developed a bespoke Store Finder feature using the Google Maps API, fully integrated into the Just Panela website. The solution allows users to search based on their location, define a radius, filter by store type, and view detailed store information with direct navigation links. JavaScript and jQuery were used to power dynamic search and filtering, while HTML, CSS, and PHP ensured a stable and scalable implementation within Squarespace. In addition to development, TWH continues to provide ongoing support, handling technical issues and basic website maintenance to ensure consistent performance.

Results & Outcomes

Improved local discovery and smoother customer journeys from search to store

80%

Faster Store Discovery

With location-based search

65%

Higher User Engagement

Interactive map experience

70%

Improved Retail Visibility

Across supported regions

60%

Reduced Customer Enquiries

Clear store information

55%

Enhanced Mobile Usability

Responsive map design

100%

Reliable Feature Performance

With ongoing support

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