Infused Isolates

Improving search visibility and performance for a wellness-focused CBD ecommerce brand

Duration

2 Months

Team Size

2 Developers, 1 SEO Specialist

Platform

OpenCart

Case Study

Website Audit & SEO Optimization

Infused Isolates is dedicated to delivering premium-quality CBD products made with all-natural ingredients, supporting customer wellness through clean and reliable formulations. As competition within the CBD market continued to grow, the brand needed a stronger digital foundation to remain visible and competitive in search results. TWH was engaged to conduct a comprehensive audit of the Infused Isolates website, built on OpenCart, analysing security, usability, performance, content quality, SEO structure, and technical configuration. Alongside the audit, TWH implemented targeted SEO improvements to enhance rankings, improve performance, and increase organic traffic from search engines.

Key Technologies

The Challenge

Limited visibility and technical SEO gaps

Despite offering high-quality CBD products, Infused Isolates faced challenges with organic search visibility and website performance. Technical SEO issues, under-optimised metadata, and content structure limitations reduced the site’s ability to rank competitively. Performance bottlenecks and usability issues further impacted user experience and engagement. The challenge was to identify both technical and on-page SEO weaknesses and address them without disrupting the ecommerce functionality of the OpenCart platform.

The Solution

In-depth audit with structured SEO improvements

TWH delivered a full website audit covering security, usability, site speed, social media integration, internal and external links, HTML headers, content quality, and SEO performance. Based on the findings, on-page SEO optimisations were implemented, including refined meta titles and descriptions, focus keyword alignment, image alt tag optimisation, sitemap submission, and website performance enhancements. JavaScript, PHP, and jQuery adjustments ensured technical stability, while performance optimisation improved load speed and crawl efficiency. This structured approach strengthened both search engine visibility and overall user experience.

Results & Outcomes

Stronger search performance, improved usability, and higher organic traffic

75%

Improved Search Visibility

After SEO optimization

65%

Increase in Organic Traffic

From search engines

70%

Faster Website Performance

Post optimization

60%

Enhanced Content Structure

Optimised headers and metadata

55%

Lower Technical SEO Errors

After audit fixes

100%

SEO-Ready Foundation

Sitemaps and optimisation

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