Optimising WooCommerce payments and design for a premium gourmet food brand
1 Month
2 Developers
WordPress & WooCommerce
WooCommerce Payment & Design Enhancement
Hilda’s is a family-owned brand produced by Chanwell Ltd., established in November 2017. The brand is known for crafting gourmet jelly products, including the signature Hilda’s Merlot Jelly and Hilda’s Merlot Hot Pepper Jam. These products are created for consumers who value premium ingredients, exceptional flavour, and memorable food experiences. As online sales became increasingly important, Hilda’s relied on its WooCommerce website to deliver a seamless purchasing journey. However, issues within the payment process and design inconsistencies began to affect conversions. TWH was engaged to stabilise the checkout experience, customise PayPal functionality, and refine the website’s design to better reflect the brand’s premium positioning.
Payment failures affecting customer checkout experience
Hilda’s website faced issues with its WooCommerce PayPal payment process, causing failed or unreliable transactions at checkout. These problems created friction for customers and posed a risk to online revenue. Additionally, design inconsistencies across the site reduced visual cohesion and impacted brand perception. The challenge was to resolve the PayPal integration issues without disrupting existing WooCommerce functionality, while also improving the site’s overall design and usability to support a smoother buying experience.
Custom PayPal integration and targeted design update
TWH diagnosed and resolved the PayPal payment issues within WooCommerce, ensuring transactions were processed reliably across all devices. The PayPal options were customized to align with the client’s specific business requirements, providing greater flexibility and control over payment flows. Alongside payment fixes, design updates were implemented to address layout and styling issues, improving visual consistency and usability. JavaScript, PHP, and jQuery adjustments ensured compatibility with WooCommerce standards, resulting in a stable, user-friendly checkout experience that supports customer confidence and repeat purchases.
PayPal Checkout Restored
Reliable transactions
Reduced Checkout Errors
After custom integration
Higher Conversion Stability
With smoother payments
Improved Design Consistency
Across key pages
Enhanced User Experience
Operational Reliability
Stable WooCommerce setup
Real clients, real results
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