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Clara Roberts Oss

Elevating a personal yoga brand through refined design, technical stability, and search visibility

Duration

2 Months

Team Size

2 Developers, 1 SEO Specialist, 1 Content Writer

Platform

WordPress

Case Study

Website Audit, Design & SEO Optimisation

Clara Roberts-Oss brings a unique perspective to wellness through her background in dance and her deep connection to vinyasa yoga as a form of spiritual movement. As her practice and online presence evolved, Clara required a website that reflected her philosophy while performing effectively across design, usability, and search visibility. TWH was engaged to conduct a comprehensive audit of her WordPress website, reviewing security, performance, usability, structure, and SEO. Beyond the audit, TWH improved visual consistency, resolved technical bugs, and delivered content writing and on-page SEO services. The objective was to create a cohesive, high-performing website that authentically represents Clara’s journey while increasing organic reach and engagement.

Key Technologies

The Challenge

Inconsistent design and limited organic visibility

Clara’s website faced challenges related to inconsistent design elements, technical bugs, and under-optimised SEO structure. These issues affected both user experience and search engine performance. Additionally, gaps in content clarity and keyword alignment limited discoverability for yoga-focused search terms. The challenge was to enhance the site’s visual harmony and technical stability while implementing a structured SEO strategy that aligned with Clara’s personal brand and wellness-focused audience.

The Solution

Holistic website refinement and SEO execution

TWH delivered a full website audit covering security, usability, performance, links, HTML headers, social media integration, and SEO health. Design improvements were implemented to ensure consistency across layouts, typography, and visual elements. Technical bugs were identified and resolved to improve stability and performance. TWH also provided content writing services tailored to Clara’s voice, strengthening keyword relevance and clarity. A comprehensive on-page SEO strategy was executed, including keyword research, meta title and description optimisation, focus keyword implementation, image alt tagging, website performance optimisation, and sitemap submission. JavaScript, PHP, and jQuery updates ensured a smooth and scalable WordPress environment.

Results & Outcomes

A cohesive, discoverable, and high-performing digital presence

75%

Improved Search Visibility

After on-page SEO

65%

Increase in Organic Traffic

From search engines

70%

Improved Design Consistency

Unified layouts and styling

60%

Faster Website Performance

After optimisation

55%

Reduced Technical Issues

Bug fixes applied

100%

SEO-Ready Website

Optimised structure

Our Success Stories

Our clients have shared how our services helped improve their websites, boost engagement, and grow their businesses. Each project shows measurable results and smoother online experiences.

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“Salman and The Web Hunters deliver exceptional development, API expertise, and true professionalism.”
Tommy Joiner

Client Reviews

Success stories & feedback

“The Web Hunters is your source for SEO/SMM and other graphic design projects. They have done an excellent job fulfilling needs of contracted services. There are reasonable and realistic time frames attached to each project, which always met or exceeded my expectations.Great company and a pleasure to work with. Highly recommended!”

“Very competent and complete ‘turn key web services’ agency. They can take whatever is thrown at them in all ways web/ database/ LAMP/ seo/ sem/ mail/ needs-wise. As an ex unix system administrator I have high expectation level in my the IT people I work with and appreciate their level of knowledge and professionalism in computer science.”

“The web feature The Web Hunters has built has been so impactful that the client’s competitors have copied it, and it’s become a template for the industry. The team is helpful, solution-driven, and consistently timely in their delivery. Their quality of work and professionalism also stand out.”

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