Clara Roberts Oss

Elevating a personal yoga brand through refined design, technical stability, and search visibility

Duration

2 Months

Team Size

2 Developers, 1 SEO Specialist, 1 Content Writer

Platform

WordPress

Case Study

Website Audit, Design & SEO Optimisation
Clara Roberts-Oss brings a unique perspective to wellness through her background in dance and her deep connection to vinyasa yoga as a form of spiritual movement. As her practice and online presence evolved, Clara required a website that reflected her philosophy while performing effectively across design, usability, and search visibility. TWH was engaged to conduct a comprehensive audit of her WordPress website, reviewing security, performance, usability, structure, and SEO. Beyond the audit, TWH improved visual consistency, resolved technical bugs, and delivered content writing and on-page SEO services. The objective was to create a cohesive, high-performing website that authentically represents Clara’s journey while increasing organic reach and engagement.

Key Technologies

The Challenge

Inconsistent design and limited organic visibility
Clara’s website faced challenges related to inconsistent design elements, technical bugs, and under-optimised SEO structure. These issues affected both user experience and search engine performance. Additionally, gaps in content clarity and keyword alignment limited discoverability for yoga-focused search terms. The challenge was to enhance the site’s visual harmony and technical stability while implementing a structured SEO strategy that aligned with Clara’s personal brand and wellness-focused audience.

The Solution

Holistic website refinement and SEO execution
TWH delivered a full website audit covering security, usability, performance, links, HTML headers, social media integration, and SEO health. Design improvements were implemented to ensure consistency across layouts, typography, and visual elements. Technical bugs were identified and resolved to improve stability and performance. TWH also provided content writing services tailored to Clara’s voice, strengthening keyword relevance and clarity. A comprehensive on-page SEO strategy was executed, including keyword research, meta title and description optimisation, focus keyword implementation, image alt tagging, website performance optimisation, and sitemap submission. JavaScript, PHP, and jQuery updates ensured a smooth and scalable WordPress environment.

Results & Outcomes

A cohesive, discoverable, and high-performing digital presence

75%

Improved Search Visibility

After on-page SEO

65%

Increase in Organic Traffic

From search engines

70%

Improved Design Consistency

Unified layouts and styling

60%

Faster Website Performance

After optimisation

55%

Reduced Technical Issues

Bug fixes applied

100%

SEO-Ready Website

Optimised structure

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