Social media is not just a source of entertainment; instead, it has become an all-in-one platform for people who want to get informed about new events and news and keep up with their loved ones.
Social media apps are continuously evolving and have transformed the way people share information, communicate, and connect with one another around the globe.
People also use social media apps in order to find career opportunities and share their personal thoughts and updates on online platforms.
The possibilities for social media apps have no boundaries, and as we move further into the digital world, the future of social media apps looks better than ever.
This article is intended to give you insights into why social media apps have become an emerging trend and why they have taken the internet by storm.
Moreover, in this article, we will also discuss some of the top trending apps and the future they uphold for this fast-paced and ever-evolving industry.
Though TikTok is not a new app, its remarkable growth over the past few years has made it one of the world’s largest social media companies today.
TikTok was virtually unheard of before 2020, but over a few years, its substantial growth and continued dominance have been quite impressive.
Short-form video is the most popular social media marketing; therefore, it is no surprise why TikTok usage has increased over the years.
According to a study, it has also been reported that TikTok offers the second-highest potential to grow audiences in 2023.
Particularly, it is the most preferred platform for reaching millennials and Gen Z, as our consumer trends survey found that 62% of the generation uses and spends most of their time on TikTok.
Discord is the newest social media platform that is becoming quite popular and has succeeded in catching people’s attention, specifically for community management and engagement.
This fast-growing app already has almost 150 million monthly active users. Discord resembles Zoom and it allows users to communicate through voice chat or message and screen share.
This platform also enables its users to create their own server in order to communicate with others and send out their invite links to the chat in a more secure manner.
Twitch is another significant app that has revolutionized live streaming services that originally specialized in esports and video gaming and also has expanded to offer creative content of every kind.
It is owned by Amazon, and many of the web’s top influencers depend on Twitch to generate income. Twitch has numerous monetization opportunities, such as advertising and monthly subscription revenue.
It has almost 140 million active monthly users and is another platform that brand owners should consider for marketing opportunities.
The content on Twitch spans numerous topics such as games, sports, travel, music, food, drinks, and special events, creating various ways for marketers to target their audience.
Nowadays, numerous brands have started to collaborate with Twitch streamers in order to promote their products.
Instagram is among one of the most popular social media platforms and is expected to become the most significant marketing app in 2023.
Engaging the targeted audience on social media is a business’s primary marketing strategy, and Instagram is an excellent engagement platform that has the most accurate algorithm and offers brands the best potential to grow their consumers.
With Instagram, business owners can engage their customers daily by having them share their opinions and feedback.
Moreover, increased investments in Instagram align with the social selling trend, as marketers think the app offers the best ROI for selling products directly on an app, and consumers say it offers the best online shopping experience.
Patreon is another social media app that has over 8 million monthly active users. This app was created in 2013, but it has gained significant popularity in the past few years.
This platform allows content creators and brands to generate exclusive content for their audience.
Through Patreon, creators and brand owners can also offer monthly subscriptions to their users that will give them access to numerous kinds of content and bonuses that are divided into different monthly membership tiers.
Many brand owners and freelancers also use this app to promote and manage their subscriptions for their podcasts.
In short, Patreon is regarded as a great platform for creating a consistent income stream from subscribers.
Moreover, it is easy to use, and with simple navigation throughout the platform, users can easily manage their content and subscriptions.